HFLOR, which takes its “H” from Hausys and uses an abbreviated term for flooring, is the new brand for LX Hausys’s line of resilient flooring. Viatera, the quartz surface, and HIMACS, the solid surface, also feature an updated looking logo.
Followed by the company name change from LG Hausys to LX Hausys this summer, the new HFLOR logo and the updated Viatera and HIMACS logos now better incorporate the spirit of the company into their designs.
In the logotype “LX” of LX Hausys, the “L” stands for “link,” while the “X” represents the company’s vision of infinite possibilities for the future (variable X) and its mission for creating a more sustainable future. The ascending, diagonal line of the LX font design is a visual representation of the company accelerating into the future.
Each brand logo now has a similar ascending diagonal line. This subtle design treatment creates a unified look between the company and its three brands. It also ensures the company’s mission for creating a more sustainable future is consistently visually represented across its portfolio of brands.
SK Lee, Vice President and Head of Global Sales & Marketing Division, states: “This year has been a very special moment with meaningful changes for LX Hausys. We have not only changed our company name, but also the brands. These changes will unite our identity and lead us forward with one strong voice to show the world our quality products..”
HFLOR provides durable resilient sheet and tile products that accurately and intricately portray the realness of natural textures and visuals such as wood and marble. The wide range of products cover single layer to multi-layer, gluedown, click or loose lay installation, and are made for residential or commercial spaces. HFLOR offers a portfolio of products that are recyclable, partially made from recycled material and are devoid of substances that can degrade indoor air quality.
Viatera features a high composition of natural materials and contains up to 93 percent quartz. Viatera embodies a luxurious nature-friendly aesthetic through advanced technology that reproduces the textures and patterns found only in natural stones and instills the essence of nature into the design of a space. Viatera is a non-porous surface, making it easy to clean and maintain. It is also resistant to everyday stains and scratches.
HIMACS is widely used for architectural and interior applications such as sculptural and high performance wall-cladding, as well as surfaces for kitchen and bathroom. It is ideal for commercial, residential and public space projects. HIMACS is composed of minerals, acrylic and natural pigments that come together to provide a smooth, non-porous and visually seamless surface that meets the highest standards for quality, aesthetics, fabrication, functionality and hygiene – offering manifold advantages over conventional materials.
These integral brand changes, along with LX Hausys’s ongoing commitment to offering architects, designers and specifiers with high quality products, are key elements to meeting the company’s brand management philosophy: to create a vision for a sustainable future.
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